41,789,790jewelry searches a month.
Almost every jewelry search refracts into five categories. We mapped all 547 options.
4 in 5jewelry searches name no brand.
Of 41,789,790 monthly searches across 202,453 queries, 34,219,990 name no brand: the buyer has not chosen a jeweler yet.
Two searches, two different winners.
Short searches belong to the famous names. Long searches are where smaller jewelers win.“diamond ring” goes to Tiffany. “3 carat emerald cut diamond ring” goes to specialists and a national chain.
The ten biggest makers take 13.5% of clicks on 2-word searches, 5.7% on 5+ word searches.
Add a word. Lose a giant.
Each pearl is one word. Watch the famous names leave the top 10.
Big names checked in each organic top 10: Tiffany, Pandora, David Yurman, Kay, Jared, Cartier, Zales, Kendra Scott, Amazon, Mejuri, Helzberg, Etsy.
A jewelry brand built its pages on this kind of map. Its new pages grew 13×.
A fine-jewelry e-commerce brand worked with us from its demand map: every exact search got its own page. One gemstone, one cut, one number of stones, one engraving.
Core collection pages kept growing too. Your map shows the narrow searches nobody answers yet.
Fine-jewelry e-commerce brand, 2025 to 2026. Figures are relative; the client is not named.
The map of what people search for.
Each option an arc, sized by winnable searches, colored by who wins the click.
You have seen the market's map. You have never seen your brand on it.
547 options across 27 dimensions, every one colored by who holds the click. A 15-minute call shows where your brand sits on the map; your full map follows in 10 business days.
What people search for.
Pick a need group; its seven most searched values, all non-branded searches a month.
Where two needs meet.
Monthly searches naming exactly these two needs; click a square for its top demands.
Who owns the conversation.
Share of every branded search, by the brand the search names.
Makers win gold. Retailers win gemstones.
Search gold and a maker gets the click; name a stone, a retailer does.
Ask exactly. The famous names vanish.
The mirror shows the exact search, and who answers it.
top 3 for the exact search
Two bonus insights.
Two more readings of the same searches: length and brand safety.
Ten biggest makers: 13.5% to 5.7% of clicks. Smaller makers: 66.6% to 76.9% of maker clicks.