Women’s Health Network

Overview

Women’s Health Network (WHN) is a comprehensive online resource dedicated to women’s health, offering expert-reviewed articles, health assessments, and doctor-formulated supplements. Established over 23 years ago, WHN aims to empower women by providing science-based information and natural solutions for various health concerns.

The Challenge

• Ranking on Google for medical-related keywords is difficult due to high competition, strict E-A-T (Expertise, Authoritativeness, Trustworthiness) standards, and the YMYL (Your Money or Your Life) guidelines, which prioritize content from trusted, authoritative sources to ensure accuracy and user safety.
• The website contained a significant amount of content, but it lacked clear organization and was not consistently aligned with user needs or search intent.

The Goal

• Increase relevant Organic traffic
• Convert Organic traffic to supplements sales

What did we do?

• We analysed keyword data and focused on queries caught by search engines as “less” medical.
• We have scaled successful content with programmatic SEO based on topic cluster strategy.
• We had successful quizzes, so we doubled down on quizzes that were part of our focus clusters.

We’ve discovered a low intent syntax that has been ideal for matching WHN products and can be scaled easily, like [best supplements for X] so we’ve created an article for every condition WHN had a supplement for.