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WDWL

What Did We Learn. Sharing our real-world experiences, challenges and solutions.

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LLMs Can’t Read Your Hidden Content: What Our Testing Revealed

Comic-style illustration contrasting a man buried in paper keyword research with an automated machine, titled Six years to methodology, two days to automate

Six Years of Methodology. Two Days to Automate.

Comic-style illustration of a woman watching a Jenga tower crash, titled Traffic disaster: when you pull the wrong line of code

When “Best Practices” Break Your Site: A Story About Developers, SEOs, and One Canonical Tag

Comic-style illustration of a zombie hand rising from a grave marked Here lies #1 ranking

Ranking #1 Doesn’t Mean What It Used To

YouTube Analytics chart of views by traffic source, rising sharply from early 2025

The Data That Changed How We Think About Video: YouTube as a Search Channel

Comic-style illustration of a ghostly writer at a typewriter while an audience applauds a robot, titled The Invisible Author

Generative Engine Optimization: The Strategy Shift Most Teams Aren’t Executing Yet

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3 Simple Ways to Submit an XML Sitemap

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(Part 1) Unlocking Google’s Ecosystem: A Guide to Google Platforms for Publishers

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(Part 2) Understanding Google Search: A Publisher’s Perspective

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(Part 3) Decoding Google News: A Publisher’s Guide

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(Part 4) Decoding Google Discover: A Publisher’s Guide

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Why News Sitemaps Matter for Publishers