(Part 1) Unlocking Google’s Ecosystem: A Guide to Google Platforms for Publishers
Google’s platforms, including Google Search, Google Discover, and Google News, offer publishers significant opportunities to expand their reach. These platforms are essential for driving traffic, particularly through features designed for news content. However, this reliance on Google also presents challenges due to its dominance as a traffic source. This series aims to guide publishers in […]
(Part 2) Understanding Google Search: A Publisher’s Perspective
Google Search is the cornerstone of the online discovery process, enabling users worldwide to find the content they need with a few keystrokes. For publishers, it represents a critical opportunity to reach audiences, drive traffic, and establish authority in their niche. However, understanding how Google Search works—and how to optimize for it—is not always straightforward. […]
(Part 3) Decoding Google News: A Publisher’s Guide
Google News is a key platform for publishers, offering a powerful way to reach audiences with timely and relevant content. However, succeeding on Google News requires a deeper understanding of its structure, algorithmic inclusion process, and ranking factors. This article unpacks the nuances of Google News, providing publishers with insights into how it works and […]
(Part 4) Decoding Google Discover: A Publisher’s Guide
Google Discover is a personalized content feed that recommends articles, videos, and media based on user interests, search history, and behavior across Google platforms. Unlike Google News, which focuses on timely updates, Discover delivers an interest-driven experience, often highlighting evergreen content like guides and how-tos. For publishers, Google Discover offers a distinct way to reach […]
Why News Sitemaps Matter for Publishers
A news sitemap is a vital tool for publishers in the fast-moving world of digital journalism. With the sheer volume of content being published daily, ensuring that articles are promptly discovered by search engines is crucial. A news sitemap acts as a structured guide, helping search engines quickly identify and index relevant news content, improving […]
Optimizing Existing Content: Best Practices to Boost Publisher Traffic
When publishers think about growth, they often focus on creating new content. However, increasing traffic doesn’t always require starting from scratch. By optimizing existing assets and refining content strategies, publishers can maximize their reach and visibility in search. Below is a list of practical steps you can take today to leverage your existing assets and […]
Understanding Google’s Content Policies
Google enforces strict content policies that publishers must follow to be featured in Google News, Discover, or the Top Stories carousel. This guide serves as a ‘map’ to help you navigate the essential content requirements, summarizing everything you need to know in bite-sized, actionable insights—without the need to sift through endless pages of Google documentation. […]
What We Learned About Google Organic Non-Branded Traffic Calculation and Why It Might Be Flawed
The Challenge: Google Search Console Sampling and Inaccurate Traffic Calculation When analyzing organic traffic, distinguishing between branded and non-branded traffic is key for understanding your SEO performance. Google Search Console (GSC) provides valuable insights, but its sampling method poses a challenge. GSC only shows a subset of total queries, and this sampling can lead to […]
What We Learned About SEO Task Prioritization
SEO task prioritization can be tricky—especially when balancing client needs, time constraints, and limited resources. Over time, we learned that the real challenge wasn’t just knowing what tasks to prioritize but how to ensure these tasks would actually get done. Here’s what we discovered through our experience. The Challenge: Prioritizing SEO Tasks in the Real […]
What We Learned About Server Migration and WWW Redirect Issues
Server migrations are complex, and even a small oversight can have significant implications on your site’s SEO and user experience. One common issue that arises after migration is a misconfigured WWW redirect, which can cause duplicate content and other SEO headaches. Here’s what we learned. The Challenge: Missing Redirects After Server Migration During a server […]
