Original research · US dog food · Free report

Get the research of who wins US dog food search.

The US Dog Food Search Intelligence Report: who is the #1 answer for 8.67 million monthly searches, need by need. The 62 needs a maker could own, the 4 makers actually do, and the brands losing their own name. Free. Opens instantly.

FreeOpens the moment you submitNo call, no deck

Trusted by category leaders

The health layer · 37 conditions

From the report

0searches a year

sensitive stomach 1,131,480Reddit · forum
allergies 1,077,840PetMD · media
healthy 580,320Chewy · marketplace
sensitive skin 336,720Purina · brand
healthiest 313,200DogFoodAdvisor · media
skin allergies 287,880Reddit · forum
diarrhea 231,960PetMD · media
hypoallergenic 192,000Amazon · marketplace
pancreatitis 176,400Reddit · forum
disease 159,480PetMD · media
digestive care 137,160Amazon · marketplace

Teal: a maker is #1Amber: someone else is #1, the opportunity

97 brands tracked — present on almost every need, chosen on four

What you'll see inside the report

01In the report

The Gap

94,472 keywords stack into 62 needs a maker could own. Makers are the #1 answer on four.

02In the report

The Map

Every need on one atlas, colored by who answers it. Teal where a maker wins; amber where a forum, store, vet or magazine does.

03In the report

Brand Defense

29 brands leak their own name. 1,096,110 branded searches a month return someone else at #1.

04In the report

AI citations

Seven engines cite the makers in a different order than Google ranks them. Hill's rises to #2; Open Farm falls to #7.

05In the report

Deep Dives

Puppy food, freeze-dried and 37 health needs, drawn maker by maker against who actually wins them.

06In the report

The Matrix

169 intersections and 45,005 stacked pairs. The exact shape of an AI prompt, shaded by search volume.

07In the report

Method

Sources, snapshot dates, what we set aside and why. Every number in the report traces to a query.

One field away.

Enter a work email below. The report opens in your browser the moment you submit.

FreeOpens the moment you submitNo call, no deck

Client results

Price BustersE-commerce · faceted navigation

+$13K

monthly revenue

+2.5K

monthly organic visitors

"I highly recommend their SEO services, particularly if you run an e-commerce business."Marketing and Growth Manager, Price Busters

Catalog · brand comparison pages

18K

clicks on brand comparison pages

327K

impressions

1.89%

CTR

avg. position

"I have only good things to say about Cut Inside."Director Web Strategy, Western Digital

B2B SaaS · programmatic

+312%

organic traffic growth in 14 months

"Their team of highly professional and dedicated experts helped us build a powerful programmatic asset that skyrocketed our organic traffic by 15x, attracting highly relevant users."VP Marketing, Explorium

Fintech · low-funnel

+49K

growth in low-funnel organic traffic

+37%

lead growth

~20K

dynamically optimized

"We appreciate their proactive approach to always looking for the next thing to focus on and test."CMO, Zengo

Figures as published on cutinside.com/#results. Client work is led by senior practitioners only; no juniors learning on your budget.

How we did it

94,472

keywords collected

Every US dog food query with volume, from Ahrefs and DataForSEO SERP data. 8.67 million searches a month.

demand dimensions

Keywords clustered by what the buyer is asking for: life stage, format, health, breed, flavor, price and 33 more.

winnable needs

The head term, best-of lists, reviews, recipes and questions set aside: no maker can win them by design. What remains is the demand a maker could own.

answer per need

The most frequent #1 result across a need's queries is its owner. Present means top ten; chosen means #1.

AI engines

ChatGPT, Perplexity, Gemini, Copilot, Grok, AI Overviews and AI Mode, cited as source, measured June 25, 2026 via Ahrefs.

97 brands tracked. Search snapshot June 2025, US. AI citations June 25, 2026. A whole-domain estimate, compared maker to maker.Read the full method in the report →

Common questions

Get the report →

Is the report really free?

Yes. Enter a work email and the report opens in your browser the moment you submit. No call, no deck, no card.

Who is Cut Inside?

A search intelligence and SEO/GEO agency based in Tel Aviv, serving clients globally. Senior search professionals map a category's total available search market and build the presence to capture it across Google and AI answers. Clients include Explorium, Western Digital, Zengo and Price Busters.

Who is it for?

Marketing, e-commerce and growth leaders at US dog food and pet brands. If you make, sell or market dog food, the map shows which needs you are present on and who is chosen instead. Agencies and retailers find it useful for the same reason.

Where does the data come from?

94,472 US search phrases from Ahrefs and DataForSEO SERP data, search snapshot June 2025, clustered into 39 demand dimensions, 62 winnable needs and 45,005 combinations. AI citations were measured on June 25, 2026 across seven engines via Ahrefs. Ownership is the most frequent #1 result across a need's queries.

Can you map my category?

Yes. We measured dog food the same way we would measure your market: the needs you already rank on, who wins them instead, and the gap between present and chosen. It takes fifteen minutes to show you the first draft. Book 15 minutes.

Your category

FreeOpens immediatelyNo call required

Fifteen minutes. Your map, not ours.

A first draft of your own winnable map, on a call with the team that built this one.

The needs you already rank on and lose anyway
Who is chosen instead, and how much demand sits behind it
Not a pitch. A map.

Book 15 minutes →

Pick a slot

Get the research of who wins US dog food search.