LLMs Can’t Read Your Hidden Content: What Our Testing Revealed
Everyone has theories about how LLMs access web content. We decided to test one. The hypothesis: if ChatGPT and Gemini are crawling websites to answer questions, embedding context directly in HTML might influence their responses. The logic seemed sound-these systems cite web sources, search engines read HTML comments, so strategic comments might guide LLM answers. […]
Six Years of Methodology. Two Days to Automate.
By Guy Gelbart In 2018, we started asking a different question about keyword research. The standard approach treated keywords as a list to rank for. You pulled terms from a tool, sorted by volume, and built content around them. But we kept running into the same problem: two keywords could look completely different on the […]
When “Best Practices” Break Your Site: A Story About Developers, SEOs, and One Canonical Tag
A Case Study by Yuval Greenberg , Growth & Ecommerce SEO Lead Cut Inside. TL;DR A developer followed best practices. An SEO lost thousands of indexed pages. Both were doing their jobs correctly. The problem wasn’t competence – it was a gap in how two disciplines think about URLs. Here’s the story of how a […]
Ranking #1 Doesn’t Mean What It Used To
A Case Study by Or Rahamim, Senior Growth SEO Lead @ Cut Inside TL;DR: Our client’s best pages collapsed. Not because rankings dropped. Because AI Overviews buried position #1 under layers of AI-generated answers, video carousels, and People Also Ask boxes. Content is splitting into two archetypes now. Informational content is getting eaten by AI. […]
The Data That Changed How We Think About Video: YouTube as a Search Channel
By Or Rahamim, In the past 90 days, a client’s YouTube channel crossed 53,000 views. That’s a healthy number, but the interesting part wasn’t the total – it was where those views came from. Over 67% of traffic originated from external sources. Google Search alone accounted for nearly 47% – more than 25,000 views. Almost […]
Generative Engine Optimization: The Strategy Shift Most Teams Aren’t Executing Yet
For two decades, search followed a stable formula. Users typed queries, Google returned ranked links, and brands competed for position. That transaction has fractured. The rise of generative AI has transformed search from retrieval to synthesis. Google’s AI Overviews, ChatGPT, Perplexity, Claude – these systems don’t point users to answers. They construct answers, pulling from […]
3 Simple Ways to Submit an XML Sitemap
Submitting an XML sitemap is a vital step in ensuring that search engines can crawl and index your website efficiently. It helps search engines discover and understand the structure of your site, ensuring that all your important pages are included in search results. There are several methods available for submitting a sitemap, each with different […]
(Part 1) Unlocking Google’s Ecosystem: A Guide to Google Platforms for Publishers
Google’s platforms, including Google Search, Google Discover, and Google News, offer publishers significant opportunities to expand their reach. These platforms are essential for driving traffic, particularly through features designed for news content. However, this reliance on Google also presents challenges due to its dominance as a traffic source. This series aims to guide publishers in […]
(Part 2) Understanding Google Search: A Publisher’s Perspective
Google Search is the cornerstone of the online discovery process, enabling users worldwide to find the content they need with a few keystrokes. For publishers, it represents a critical opportunity to reach audiences, drive traffic, and establish authority in their niche. However, understanding how Google Search works—and how to optimize for it—is not always straightforward. […]
(Part 3) Decoding Google News: A Publisher’s Guide
Google News is a key platform for publishers, offering a powerful way to reach audiences with timely and relevant content. However, succeeding on Google News requires a deeper understanding of its structure, algorithmic inclusion process, and ranking factors. This article unpacks the nuances of Google News, providing publishers with insights into how it works and […]