What We Learned About Server Migration and WWW Redirect Issues
Server migrations are complex, and even a small oversight can have significant implications on your site’s SEO and user experience. One common issue that arises after migration is a misconfigured WWW redirect, which can cause duplicate content and other SEO headaches. Here’s what we learned. The Challenge: Missing Redirects After Server Migration During a server […]
What We Learned About Getting Your News Article in Top Stories
The Challenge: Articles Not Appearing in Top Stories Many factors can prevent a news article from appearing in Google’s Top Stories, even if it meets SEO requirements. Since Top Stories are highly time-sensitive—typically lasting only 24-48 hours—rapid action is crucial. Ensuring proper indexing, optimizing headlines and meta titles, strengthening internal linking, and, in some cases, […]
What We Learned About Temporarily Disabling a Website
When a website needs to temporarily go offline, managing the downtime correctly is critical to avoiding negative impacts on indexing and organic search performance. Google generally advises against shutting down an entire site, but sometimes it’s unavoidable due to server migrations, maintenance, or emergencies. The Challenge: Minimizing Downtime’s Impact on Indexing and Organic Performance We […]
What We Learned About Fixing Logo Issues in Search Results
A business reached out to us because their logo, or favicon, wasn’t appearing in Google search results. Frustrated, they needed a quick solution to restore their brand’s visibility. From our experience, we know that a missing logo in search results can often be traced back to two main issues: improper implementation or a broken URL […]
Accessibility – It’s Good for Everyone
Web accessibility is essential for creating an inclusive digital environment where all users, regardless of ability, can interact seamlessly. Beyond being an ethical and legal responsibility, accessibility ensures that digital experiences are designed with everyone in mind. It enhances usability, promotes inclusivity, and demonstrates corporate responsibility. By following accessibility fundamentals —such as using semantic HTML […]
Search Engine Bots: managing bot access via allowlists, IPs and User Agents
Why This Matters: SEO Risks and Consequences When implementing security measures to protect a website from malicious bots and attacks, there is a significant risk of accidentally blocking search engine crawlers like Googlebot and Bingbot. This can lead to: De-indexing and Ranking Drops – If search engine bots cannot access your site, it may disappear […]
How to Handle Out of Stock (OOS) Products on the Website
Out-of-stock products should be managed to retain SEO value, enhance user experience, and preserve sales opportunities: Short-Term OOS: Use “out of stock” tags, restock notifications, or 302 redirects as needed. Long-Term OOS (Available in Other Markets): Prefer displaying availability information with links to alternative markets or use a 301 redirect. Permanent OOS: Redirect to similar […]
